THE NEW EVENT DEDICATED TO THE WORLD OF LUXURY TRAVEL

An exclusive event that brings together top international buyers for one-to-one meetings with high-end operators.  

Three days of B2B workshops, local explorations, conferences, unique experiences and high-level networking in the heart of Florence, a destination of excellence.   

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THE NEW DIMENSION OF LUXURY TRAVEL

The luxury travel segment stands today as one of the most dynamic and strategic in the global market. Travelers increasingly seek authentic, tailor-made experiences with high added value — journeys that fulfill a deeper desire for exclusivity and meaning.

AURA was born from this vision: the natural evolution of the path traced by Luxury Event by TTG, which now transforms into a new language of high-end travel.

A project that expresses TTG Travel Experience’s commitment to leading the evolution of international luxury tourism — creating new connections, inspirations, and opportunities for those who see travel as both art and identity.  

WHERE EXCELLENCE MEETS EXCELLENCE

Buyer Profile

A selected network of professionals with direct responsibility for purchasing luxury experiences and destinations: Luxury Tour Operator, Travel Agent e Travel Advisor belonging to the most prestigious international networks, including Virtuoso, Traveller Made, Serandipians by Traveller Made, Signature Travel Network, Travel Leaders Network ed Ensemble Travel.

Coming from key markets — North America, South America, Europe, The Gulf Region, India, and Southeast Asia — AURA's buyers represent the élite of high-end tourism, constantly seeking new destinations, exclusive services, and authentic collaborations.

Seller Profile

Meeting AURA’s sellers means gaining access to an international audience of professionals who share the same vision: offering nothing but excellence.

Among the sellers: Historic Residences, Villas and Castles, Five-star Hotels, Boutique Hotels and Spa resorts, Tour Operators and DMCs specializing in luxury travel, as well as providers of exclusive services such as limousines, private jets, yacht charters, luxury trains and cruises, and high-end shopping malls.  

AURA. LUXURY. FOR THOSE WHO CREATE IT. FOR THOSE WHO SEEK.IT